Data Axle

The truth about cat & dog owners

[Infographic]

We get granular to show the differences (and similarities) between cat and dog owners to demonstrate the insights you need to optimize campaign targeting, channel selection and creative strategies. For instance, almost 70% of cat owners are over 60 and favor catalog buying. These insights can hold the key to leveling up your marketing campaigns.

Reveal fur facts

Speak to each generation in your target audience

[Blog] Different generations have different marketing preferences. For example, Gen X craves authenticity and Boomers like longer copy. How do we know that? We use data to inform creative.

Get personal

Gmail's verified checkmark system is here

[Blog] Gmail’s blue verified checkmarks make it easier for consumers to distinguish between messages from the senders they want to hear from, such as brands they are loyal to or interested in, and impersonators or scammers.

Be in the know

Our industry-leading business data is even better

[Press Release] We have enhanced our industry-leading business data and expanded coverage by five percent! The new attributes are incredibly accurate, making prospecting a breeze.

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